Following a series of diverse collaborations post graduation, Ahmed launched his eponymous brand in 2018. The brand gained a strong reputation in the industry through its artful integration of line drawings with bold and organic apparel design. Ahmed is also an avid illustrator and engages in live illustration performances. He taught Sketching and Fashion Illustration at the Academie Libanaise des Beaux-Arts (ALBA), and at the Creative Space Beirut, where he continues to teach. Ahmed was awarded a laureate of the Open My Med 2020/2021 prize by Maison Mode Méditerranée in Marseille, France.