Upon graduating from CSB, Roni Helou received two years of brand development and investment support from the CSB social enterprise, alongside two seasons at the Starch Foundation design incubator, which facilitated participation in Fashion Forward Dubai and the 2019 International Fashion Showcase in London, where he was a finalist. In 2019, he won the inaugural Fashion Trust Arabia Ready-to-Wear award. His work has been showcased at Paris, Milan, New York, and London Fashion Weeks and featured in leading publications including The New York Times, Vogue (US, British, Arabia, Italia), Harper’s Bazaar Arabia, Elle India, WWD, The Business of Fashion, Wallpaper, DAZED, i-D, and HUNGER TV.

In 2021, with the support of H.E. Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani, Roni expanded his brand to Doha, Qatar. He serves as a strategist, lecturer, and project manager at Qatar Museums’ M7, developing initiatives to internationalize local designers and strengthen Doha’s creative economy. He is leading the development of the fashion design department at QPS, a soon-to-launch vocational design school, and also teaches at various institutions across the region while consulting for emerging Middle Eastern fashion brands.